CONTEXT
The company STEER already had two apps: one for food delivery and one for ridesharing. They wanted to launch a third app—ecoCRED—to encourage eco-friendly behavior.ecoCRED connects to the existing apps and rewards users with points when they make sustainable choices, like skipping utensils in a food order or choosing an electric vehicle. Users can redeem these points for gift cards or small eco-friendly items.The goal was to promote sustainability while increasing engagement across all platforms.
TEAM
I worked as the UX/UI Designer on the ecoCRED project, collaborating closely with a talented team that included a Senior Designer, Product Manager (PM), Head of R&D, and the Head of Engineering. Together, we combined design expertise, technical knowledge, and strategic insights to bring the app to life, ensuring it was both user-friendly and aligned with the company’s sustainability goals.
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